Three numbers decide it: the last five leases on your street, the season and how the home is presented.

Written byDana Whitlock

Sep 24, 20265 min read

What rent should you ask this winter?Rent

The short answer

Three numbers decide it: the last five leases on your street, the season and how the home is presented.

What we see in our own homes

Start with the last five leases signed within half a mile, not the asking rents on the portals. Then look at the season: homes listed in November lease slower than homes listed in May, so price to move. Finally, presentation. Fresh paint and good photos add more rent than a new kitchen.

What to do this month

  • Look at the last five leases near you, not the asking rents
  • Fix the small things before the photos
  • Ask your manager for the numbers in writing
A home that is priced right and cared for is rarely empty.

Need a second opinion?

Send us the address and we will tell you what we would do, with no obligation. Get a rent estimate.

Free rent estimate

Three answers. You get a rent range and what lands in your account each month, within one working day.

Three numbers decide it: the last five leases on your street, the season and how the home is presented.

Written byDana Whitlock

Sep 24, 20265 min read

What rent should you ask this winter?Rent

The short answer

Three numbers decide it: the last five leases on your street, the season and how the home is presented.

What we see in our own homes

Start with the last five leases signed within half a mile, not the asking rents on the portals. Then look at the season: homes listed in November lease slower than homes listed in May, so price to move. Finally, presentation. Fresh paint and good photos add more rent than a new kitchen.

What to do this month

  • Look at the last five leases near you, not the asking rents
  • Fix the small things before the photos
  • Ask your manager for the numbers in writing
A home that is priced right and cared for is rarely empty.

Need a second opinion?

Send us the address and we will tell you what we would do, with no obligation. Get a rent estimate.

Share this note

Free rent estimate

Three answers. You get a rent range and what lands in your account each month, within one working day.

Three numbers decide it: the last five leases on your street, the season and how the home is presented.

Written byDana Whitlock

Sep 24, 20265 min read

What rent should you ask this winter?Rent

The short answer

Three numbers decide it: the last five leases on your street, the season and how the home is presented.

What we see in our own homes

Start with the last five leases signed within half a mile, not the asking rents on the portals. Then look at the season: homes listed in November lease slower than homes listed in May, so price to move. Finally, presentation. Fresh paint and good photos add more rent than a new kitchen.

What to do this month

  • Look at the last five leases near you, not the asking rents
  • Fix the small things before the photos
  • Ask your manager for the numbers in writing
A home that is priced right and cared for is rarely empty.

Need a second opinion?

Send us the address and we will tell you what we would do, with no obligation. Get a rent estimate.

Share this note

Free rent estimate

Three answers. You get a rent range and what lands in your account each month, within one working day.

Rent levels and new rules, once a month.

© 2026 LatchkeyLicensed property managerBuilt with Framer

Rent levels and new rules, once a month.

© 2026 LatchkeyLicensed property managerBuilt with Framer

Rent levels and new rules, once a month.

© 2026 LatchkeyLicensed property managerBuilt with Framer

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